#DeleteFacebook

I’ve been recovering from a recent bout of digital marketing. I don’t want to go into where or how I got it, just that it’s left me itchy in that way that creative types get because we needed the money. This sounds more venereal than intended, but then, courting a certain virality was part of the gig.

The scratch for this itch? Maybe some old school Internetting. Hmm. Remember when blogs were a thing? Did it. Email newsletters? Clicked “here” to unsubscribe. I’ve been off and on the podcast ride enough to admit it the siren song was really just loving the sound of my own voice all along.

I’m also hastening an end to my tenuous relationship with social media. I ceded my Twitter account to Russian robots months ago and now I’m contemplating further social media decouplings. TikTok? Don’t get it, don’t care. Instagram? I can barely live my own life let alone curate it to look better than yours

I long ago converted my Facebook profile into a “page,” which is the social media equivalent of Kal-El giving up his superpowers in Superman II — sure, you can become mortal but then you can’t really do anything and you can’t get your powers back unless you find that magic glow stick (and that, my friends, was last seen at a SOMA warehouse in the 90s).

Thereafter, Facebook has merely served me as a “distribution vector,” as “infrequent electronic…