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Crisis Is Our Brand

Daedalus Howell
2 min readJul 22, 2020

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In times of crisis, some Westerners are fond of saying that “crisis,” when written in Chinese, consists of the characters for “danger” and “opportunity.” This is an interesting, even optimistic notion, that also happens to be wrong. It’s the kind of aphoristic observation that culty CEOs like making when they go “full guru” in front of their minions. Danger and opportunity aren’t just “two great tastes together at last” for these guys, it’s a panacea for nervous shareholders at best and justification for profiteering at worst.

Victor H. Mair, professor of Chinese language and literature at the University of Pennsylvania writes that the “crisis” misnomer is the province of “pop psychology” and “hocus-pocus.” So why does it endure? Because it contains a kernel of truth. A crisis can present an opportunity-an opportunity to say the right thing, the right way, at the right time. But don’t worry, that’s not going to happen right here, right now. I’m still trying to wake up from history.

As they say, if you don’t have anything nice to say, sing it unintelligibly over some power chords. Barring that, my generation-X-has a professed preference for bluntness over rapier wit, so if I say anything, whatever it is, it will just sound rude. And dull. I mean, why glide one’s intellect over the fine-grain sharpening stone when you can bang your head against a wall instead?

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Daedalus Howell
Daedalus Howell

Written by Daedalus Howell

Author of Quantum Deadline and writer-director of Pill Head (both at Amazon). Editor of the Bohemian and Pacific Sun. https://daedalushowell.com

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